ABOUT naamsa

What We Do

naamsa plays an indispensable transformative role that contributes directly to the sustainable development of the country’s productive economy.  The automotive industry is a major industrial and economic force that adds real value to people’s lives every day.  Our members produce products and services that can move people, goods and services; products that can facilitate trade; create sustainable jobs; serve our communities with their transport needs; create prosperity and provide mobility for the people of South Africa.

The automotive industry contributes 4.3% to the country’s GDP [2.4% manufacturing and 1.9% retail] and accounts for 17.3% of the country’s manufacturing output.  We are the country’s 5th largest exporting sector out of all 104 sectors and accounts 12.5% of total exports.  Vehicles and automotive components are exported to 152 markets across the globe.  The manufacturing segment of the industry presently employs more than 110,000 people across its various tiers of activity [from component manufacturing to vehicle assembly]; which, combined with the industry’s strong multiplier effect, leads to being responsible for around 457,000 jobs across the South African economy’s formal sector.

naamsa’s ambition is to be the most credible thought leader and respected partner of a globally competitive and transformed automotive industry that actively contribute to the sustainable development of South Africa.  Together with our public sector partners, the industry has developed the South African Automotive Masterplan to optimally develop the automotive industry through to 2035.

Our long-term strategic objectives are to:

1. Grow the South African vehicle production to 1% of global output;
2. Deepen localisation in South African assembled vehicles to up to 60%;
3. Double total employment in the automotive value chain;
4. Improve the automotive industry’s competitiveness to that of leading international competitors;
5. Meaningfully transform the industry through the employment of black South Africans; upskilling of black employees; empowerment of black-owned dealerships and authorised repair facilities; and substantially increasing the contribution of black-owned automotive component manufacturers within the automotive supply chain; and
6. Strengthen value addition within our entire value chain.

For over 87 years, naamsa has been the voice and a trusted ambassador for and on behalf of the South African automotive industry.  We have and continue to represent and to support our members with distinction and we have become undoubtedly one of the country’s most prominent and influential trade associations.

As we enter the new decade and evolve the industry into a new era that will be electrified, autonomous, shared, and connected, naamsa is redefining and repositioning its mandate in order to represent a diverse range of sectors that will represent the future of an industry from manufacturers to technologists.

It is our job to promote and to support our members’ non-competitive interests and safeguard their competitiveness globally.  We do this through our engagement with government and policy makers, through facilitation of closer business relationships between buyers and suppliers, through the provision of automotive technical expertise and market intelligence – and by helping companies identify and make the most of trade and growth opportunities locally and in international markets.

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