About Us

naamsa was established in 1935 to represent South Africa:

• manufacturing OEMs;

• retailing OEMs, and

• heavy commercial OEMs.

Simply put, we work for manufacturers, importers, exporters and distributors of cars, bakkies [or vans], trucks and busses.

In 2020, we expanded our membership ecosystem to include Associate Members and key Strategic Partners to accelerate the extraordinary contribution we make to the well-being of South Africa, its citizens and the economy.


The most credible thought leader and respected partner for the automotive industry.